Gran Blanco

Brand Identity, Type Design, Illustration
Art Direction & Collaborator: Tim Gaxiola

Gran Blanco is a bar & restaurant space in Venice, CA that distinguishes itself with its globally-inspired menu, cheeky beverage program, and vinyl-only DJ sets. Finding a balance between funky & refined,  Gran Blanco’s rebrand consisted of a logo redesign, elevated type system, and illustrated abstract elements to use throughout the system.

The new logo pays homage to 70’s disco and brings both movement, nostalgia and playfulness to an otherwise sophisticated & modern interior space.

Typefaces: Ogg, Untitled Sans